Mark oversees OfficeMax’s entire brand direction and manages the develop¬ment, execution and measurement of the company’s branding initiatives in the United States and internationally.

During his career at OfficeMax, Mark has been instrumental in developing award-winning campaigns, including the viral holiday phenomenon “Elf Your¬self” and hidden camera “Penny Pranks” videos for back-to-school. In 2009, he helped reposition the OfficeMax brand to target women with more stylish, creative and affordable products, services and shopping experiences, which led to features on CNN American Morning, Chicago Business and National Public Radio.

Prior to joining OfficeMax, Mark led the creative department as Creative Director of BBDO Minneapolis and supported brands such as Pontiac and Cadillac as Art Director for DMB&B. He has also held the positions of designer for MTV Networks, Art Director for WAMI Television, and Art Director for Lowe where he personally managed the Burger King Kid’s account with over $170 million in annual billings.

Mary Ann Antonelli is currently a Digital and In-Store Marketing Manager for Hewlett-Packard within the US Retail Shopper Marketing Organization. She is currently responsible for the Walmart and Sam’s Club accounts and is committed to implementing insight-led tools and solutions to delight customers with their online and in-store shopping experience. Prior to her current role, she’s been involved in Email Marketing, Business Analytics, Web Analytics, Database Marketing and CRM, Siebel, and Creative Consulting for HP Print Projects. In her spare time, Mary Ann enjoys managing a small family scrapbooking and paper crafting retail store with her husband Don in Rhode Island.

Rhonda joined USAA in 1985 and last year her team was responsible for delivering both online and offline member communications that generated an estimated $172 million in revenue through product, service and advice content, and drove another $145 million in new assets through customer-facing webinars. She pioneered the production and launch of USAA podcasts, streaming video on usaa.com, both online and mobile versions of the company’s annual report, and USAA’s first-ever prime-time TV commercials in 2008 (during America United in Support of our Troops). She continues to build USAA’s industry-leading social media strategy and growing presence on the Web, as evidenced by the compa¬ny’s #1 ranking among financial services firms on Facebook.

Rhonda holds a bachelor’s degree in Communication from Trinity University and a master’s in Communications Management from Syracuse University’s Whitman School of Business and Newhouse School of Communication. She is a mem¬ber of Phi Kappa Phi, the Golden Key International Honor Society and is also an Accredited Business Communicator (ABC) with the International Association of Business Communicators.

Pinny started his adult life in Rabbinical College of Canada and graduated from Sydney University with masters in Jewish Law. In 1999 he founded Ice.com where he has taken the reins of marketing and been responsible for developing strategic alliances with a variety of distinguished Internet companies. Since its inception, Ice.com has risen in the ranks of successful online retailers, quickly reaching into the top 50 online retailers and the #1 trafficked jewelry website.

Pinny has consulted for such distinguished companies as Best Buy, Target and Victoria’s Secret on cutting-edge internet marketing and merchandising. He has spoken for Shop.org, eTail, and Internet Retailer.

He has also been quoted in Forbes, Wall Street Journal, Fortune, Red Herring, New York Times, ClickZ, and Internet Retailer. He was recently voted onto the board of directors for Shop.org and NRF organization. He writes a blog entitled tobeehive.com. In 2009 he gave a course to post-graduate students at McGill University on Ecommerce and social media.

Seth is responsible for interactive marketing and strategy for Intuit’s consumer division - TurboTax and Quicken products. His team focuses on customer acquisition by incorporating traditional online advertising channels - including display banner advertising, SEO, PPC and Affiliate networks - with new and innovative channels and tactics such as social media, Web 2.0 and guerilla marketing. Seth is responsible for managing interactive agencies and insuring maximum impact by integration of online and offline marketing campaigns.

With over ten years experience in Internet Marketing and Sales positions, Seth has worked at startups and Fortune 500 companies and prides himself on his ability to execute strategies regardless of budget. He is passionate about learning, leading and building great teams, and has provided solid ROI and consistent year-over-year growth in traffic, revenue and profits. Seth attended Film School at Loyola Marymount and Graduate Film School at the American Film Institute. He left a career in the entertainment industry, most recently as a talent agent representing writers and directors, to start his internet journey in 1996 in search engine optimization.

Seth is currently on the customer advisory boards of DoubleClick, Commission Junction and Hitwise, and is formerly a Director on the Shop.org board.

Dan joined BestBuy.com in 2001 and presently serves as Senior Social Commerce Capability Manager. His current focus is on customer-to-corporate social interaction touchpoints, including customer reviews, Ask & Answer, and forums. He’s leveraging the insights collected to build a more agile and knowledgeable workforce and works with manufacturers to create products that more closely meet customer needs and expectations.

With a decades-long devotion towards developing innovative, yet simplistic solutions to complex online customer problems, Dan is tapped daily as an innovative project leader and subject-matter expert in all things related to the voice of the customer. Dan also manages website operations for BestBuy.com/español, Best Buy’s full Spanish language e-commerce site. Prior to Best Buy, Dan led the e-commerce design team at CircuitCity.com.

When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” In 2006 he was named one of the most influential authorities on blog marketing in the world. Mitch is President of Twist Image, an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert, and community leader.

He is also a blogger, podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter & Gamble, Hewlett Packard and The Power Within. His first book, Six Pixels of Separation (published by Grand Central Publishing Hachette Book Group), named after his successful blog and podcast, is a business and marketing best-seller.

Jamey directs eCommerce and the customer experience for Golfsmith International, a multi-channel golf and tennis retailer based in Austin, Texas. He is responsible for all online marketing activities including paid search, email, shopping comparison engines, affiliate relationships, site analytics and direct channel reporting. He has over eight years of experience in the e-commerce field and is a strong advocate for online analytics. Under Jamey’s leadership Golfsmith.com was selected as one of 12 online retailers that passed E-Tailing Group’s 10th Annual Mystery Shopping Study of 100 leading e-commerce sites for the second straight year. In addition, Golfsmith.com ranks as the premier online destination for the specialty golf channel.

As the Senior Vice President of Marketing, Mona oversees the integrated marketing team across LendingTree.com and Tree.com. Her team manages all integrated marketing efforts across offline, online partner and search marketing, direct marketing, affiliates, strategic partnerships, promotions, public relations, and social media. Prior to joining the company, Mona was Vice President, Account Director at Mullen Advertising, headquartered in Boston, managing the LendingTree business as an agency partner since 2006, among other clients. Mona has managed the integrated market¬ing efforts for over ten brands, including Orbitz, Disney, Olympus Camera, SCJohnson Family, Nokia, Four Seasons Hotels and Resorts, and BellSouth Communications. She has also worked at companies such as Grey Worldwide Advertising, CBS and Hearst Television.

Billy oversees all aspects of the company’s online and direct-to-consumer opera¬tions. Prior to joining adidas, Billy held ecommerce leadership positions with multichannel retailers Sears Holdings and Lowe’s Companies, achieving growth rates that consistently exceeded industry benchmarks. His entry into the online space came in the mid-90s when he led the National Accounts vertical for website and application hosting pioneer Digex, now a division of Verizon.

Billy is a fourth generation retailer who started his career as a management trainee and buyer with May Company department stores. He received his BA with Honors and Distinction from the University of Virginia and a MBA from the Kelley School of Business at Indiana University.

Manish serves as Vice President, Global Online (www.dell.com) for Dell, where he heads up strategy, social media and community, and search globally. He has been previously responsible for all of dell.com site capability development and re-architecture, innovation, analytics, content operations and design across every product line and business unit worldwide. Online operations have included all regional sites across Asia-Pacific and Japan (APJ), Europe, Middle East and Africa (EMEA), and Americas including the U.S., Latin America and Canada.

Manish was one of the founding members of Dell Online (www.dell.com). He founded and led support.dell.com design, development, and operations globally as part of Dell’s Services organization. He was a founding member of a joint venture between Dell and Motive Communications.

A widely influential thought leader and spokesperson in the digital marketing and multichannel retail arenas, Kelly Mooney is a virtuoso of the digital experience and a respected business leader. A veteran of consumer-centric marketing, Kelly is industry-renowned for her uncanny gift to translate the complexities of the digital channel and consumer behavior into actionable business solutions. Kelly is the author of two game-changing business books: The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002) and The Open Brand: When Push Comes to Pull in a Web-Made World (New Riders/AIGA Design Press, 2008).

As President and Chief Experience Officer of Resource Interactive, Kelly inspires business leaders to welcome consumers into the value creation of their brands. She leads a company of award-winning interactive marketing teams in the development of brand-building consumer experiences for companies such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria’s Secret, Best Buy, L.L. Bean and Wal-Mart. The Wall Street Journal, Fortune, Inc., BusinessWeek, and other national and international media outlets have covered Kelly’s and Resource’s work. Kelly blogs at www.mooneythinks.com.

Douglas Rushkoff, founder of NYU’s “Narrative Lab” originated the now-popular concepts of “viral media” and “thought contagion.” His book Media Virus changed the landscape of messaging and marketing by showing how our new interconnectedness promotes the flow of ideas based on their capacity to challenge our unconscious assumptions.

Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other’s values. He teaches media studies at the New School University, serves as technology columnist for The Daily Beast, and lectures around the world.

Rushkoff is the author of ten bestselling books translated to over thirty languages on media, technology, and society, including Cyberia, Coercion, Get Back in the Box and, most recently, Life Inc: How the World Became a Corporation and How to Take it Back. His two award-winning PBS Frontline documentaries, “The Merchants of Cool” and “The Persuaders,” explored and exposed the darker side of target markets and public manipulation.

Sameer is a Director of Product Management responsible for Google’s shopping strategy including Product Search, Google Merchant Center, and new retail-focused ad formats. In this role, Sameer has had the opportunity to observe changing consumer shopping behavior across the web, as well as partner with some of the best retailers in the world to develop innovative online experiences.

Prior to Google, Sameer founded two vertical search and text mining companies, raising venture financing from several firms including In-Q-Tel (venture fund of the Central Intelligence Agency), and completing successful acquisitions of both to public firms. Recently, Sameer served as Executive Vice President of Products at Kofax, a publicly traded software company in the Content Management space. Sameer holds a BS in Computer Science from University of California, San Diego and is a graduate of the Harvard Business School.

Dmitri Siegel is currently the Executive Director of Marketing for Urban Outfitters. He oversees all North American marketing of the Urban Outfitters brand including CRM, PR, and E-Commerce. He provides strategic vision for customer acquisition, social media and emerging technologies like mobile. He brings his experience as a creative director and his passion for blending creativity, technology, and commerce. Dmitri is widely published on the topics of design, technology and digital culture. He is a contributing writer for Design Observer and his writing has been featured in Dot Dot Dot, Émigré, Creative Review, Utne Reader, Design Issues, Adbusters, and The Morning News.

Dmitri’s work has been recognized by the AIGA, Promax and BDA, and the International Biennale of Graphic Design. He has lectured at RISD, Maryland Institue College of Art, Art Center Center College of Design in Pasadena, USC, and University of the Arts in Philadelphia, among others and is currently a thesis adivsor in the RISD graduate program in graphic design. He earned his MFA in Graphic Design from Yale University.

David Tarbuck heads up the Multi-Channel Program and Operations team for Argos, responsible for the development and operation of Argos.co.uk and Argos.ie as well as the reservation channels “Ring and Reserve” and “Text and Take Home.” He has worked in the Argos Group for over ten years and has seen the company transition from the original catalogue and stores model to become the Multi-Channel retailer it is today. Prior to his current Multi-Channel role David has worked in a variety of IT Project and Program roles for both Argos and Great Universal Stores (GUS).

Over the last three plus years at Dell, Stuart has been involved with envision¬ing, developing and managing both customer facing and technological backend social media and personalization customer experiences on dell.com. Stuart was responsible for launching Bazaarvoice’s Ratings & Reviews program onto dell.com in November 2006; today he and his team lead the continued innova¬tion of user-generated content programs on dell.com.

Stuart has spent the last 15 years involved with the convergence of technology, ecommerce, media and entertainment industries in various online capacities. Prior to joining Dell, Stuart was the director of marketing at Newegg.com leading all marketing and web development as the company grew from inception to approx $2B in revenue. Prior to this, he served as Director of Marketing & Business Planning at Sony Electronics responsible for the US launch of Sony’s new product category of the entertainment robot, AIBO. Before Sony, he was also Vice President of Marketing & Business Development for Interactive Light, a video game technology company, for over five years. While at Interactive Light, Stuart was responsible for developing and managing relationships with Intel, IBM, Callaway Golf, Electronic Arts, Universal Studios and professional sports leagues.